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About Us
'Choosing Good' was initiated during the war. Out of a deep love for our country, and a strong bond to the wonderful people who live here, we founded 'Choosing Good'. We wanted to bring you excellent Israeli products with the highest quality of raw materials, and together strengthen the small businesses that need our support - businesses of reservists, businesses in evacuated areas and businesses whose scope of activity has been deeply affected by the war.
We traveled, tasted and selected for you special jams and dips, soft drinks, pastries, almonds and addictive chocolates, all of which are locally produced in Israel. Each basket is a combination of intoxicating Israeli flavors and a warm hug that you can give as a festive Mishloach Manot to the people you love most, or to simply treat yourself.
We decided to offer the option of sending an encouraging Mishloach Manot to injured IDF soldiers and/or evacuated families that you might not know personally but who are in your hearts.
We will deliver for you and in your name.
Come choose the best fit for you and we'll make it happen.
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